Brand piracy is the largest criminal enterprise globally. The sales of counterfeit and pirated goods total $1.7 trillion per year, which is more than drugs and human trafficking.
You know India recorded 6.5 billion visits to piracy websites in 2021 – the 3rd highest in the world after U.S and Russia. Ever wondered the reason for such a rise?
It is heartening to see that Indian courts have risen to the occasion and have come out with such legislations to support the content creation industry.
Music piracy creates a hefty loss especially for struggling artists and producers trying to make a career, it affects their livelihood. Know other ways to deal with music piracy.
Content piracy in the film industry originates from ‘camcording’ in cinema halls. The Indian film industry loses around Rs 18,000 crore and over 60,000 jobs every year.
A lawsuit filed by Zee, ordered WhatsApp to suspend accounts which were used to circulate pirated copies of the film “Radhe Your Most Wanted Bhai”.
Whenever AiPlex discovers that content is being misused (intentionally or unintentionally), it intervenes and notifies the user as well as YouTube of the violation.
Pirates favour Telegram because it allows them to share data in encrypted chat groups that consist of 2,00,000 plus people; which in turn attracts millions of subscribers.
Countries are adopting a rightsholder-centric approach and have resorted to blocking pirate sites to clamp down the availability of pirated movies and TV shows on SERPs.
There are more than 40 OTT platforms in India that offer original and exclusive content while customers in India still seek out and watch pirated content.