There are more than 40 OTT platforms in India that offer original and exclusive content while customers in India still seek out and watch pirated content.
Reports estimate that the Indian media and entertainment industry loses some 820,000 jobs and revenue equivalent to $4 billion each year to piracy and counterfeiting.
A good online reputation helps you increase sales, connect with your customers, build credibility, build better branding, and attract better talent to business.
Online piracy is a crime. Pirating content is illegal because it results in a lost sale for the copyright owner be it movies, series, games, videos, music or books.
The piracy audience are superfans who have a direct, engaging, and obsessive relationship with the content they watch. They go to great lengths to search and download content.
Intelligence-driven approach to anti piracy is this new approach. It uses insights from technology driven data and data gathered by AiPlex cybersecurity specialists.
We hope you enjoyed reading this message from the MD’s Desk, and we look forward to your proactive and constructive efforts in our journey together.
Using machine learning and data analytics in combination with natural language processing (NLP), keyword searches, etc., is a great way to fight digital piracy.
An effective digital brand protection strategy allows you to recapture revenue, enjoy direct cost savings, and safeguard your marketing campaign spend.