They are causing serious damage:<\/em><\/strong> By 2023, video piracy is expected to cost $67 billion in economic losses globally. They\u2019re poaching audiences, bleeding legitimate businesses, and putting at risk individuals too.<\/p>\n\n\n\n Conventionally, anti piracy companies have fought piracy with methods like DMCA notifications, ISP blocking, copyright enforcement, court orders, etc. Yes, these methods are efficient but then new challenges require new approaches.<\/p>\n<\/div>\n\n\n\n What is intelligence-driven approach to piracy?<\/strong><\/p>\n\n\n\n Intelligence-driven approach to anti piracy is this new approach. It uses insights from technology\u2011driven data and data gathered by AiPlex cybersecurity specialists.<\/p>\n\n\n\n They answer very elementary but crucial questions.<\/p>\n\n\n\n One of the most popular OTT platforms in India, a big powerhouse, approached us to help them with piracy. Our team used machine learning, behavioral data, and an in-house blacklist of rogue IPTV services to identify 38 illegal IPTV services that were piggybacking on the popularity of our client and stealing our client\u2019s content. We used our own patented methods and identified the source of the leaks and shared it with the client for legal and other remedial actions. We used our conventional methods (including collaborating with payment gateways) to disrupt their services. Most of them (32 of them to be precise) had to shut shop and other had to move away. 78% reduction in piracy was the happy outcome. This was a major validation of how intelligence-driven approach together with our conventional methods could give us that edge in fighting digital piracy.<\/p>\n<\/div>\n\n\n\n![\"\"](\"https:\/\/blog.aiplexantipiracy.com\/blog\/wp-content\/uploads\/2021\/06\/Intelligence-Drive-Approach-to-Antipiracy-1-1.jpg\")
<\/figure>\n\n\n\nIntelligence-driven approach in action<\/strong><\/h3>\n\n\n\n