Brand Protection Services are vital in a world where counterfeiting and intellectual property theft threaten even the most established companies. Imagine dedicating years to building your brand, only to find fake versions of your products sold online and offline. Without the right protection, this is more than a risk—it’s a reality. Counterfeiters don’t just steal profits; they ruin reputations, erode consumer trust, and can even compromise public safety.
In this guide, we’ll break down the dangers of operating without brand protection and explore how modern solutions safeguard your reputation, revenue, and customer base. From real-time takedown tools to global enforcement strategies, discover how to proactively secure your brand identity. AiPlex Anti Piracy offers the expertise and tools needed to protect your business from evolving threats.
The Growing Need for Brand Protection Services
The Surge of E-Commerce and Counterfeiting The rise of online marketplaces like Amazon, Alibaba, and Instagram storefronts has created fertile ground for counterfeiters. These sellers often replicate genuine branding with such precision that even informed buyers are deceived. Without effective brand protection services, businesses risk losing both revenue and consumer trust.
Advanced Intellectual Property Theft Tactics Modern counterfeiters exploit technology and legal loopholes across jurisdictions. They use AI tools to clone logos, labels, and even product reviews. Businesses need services that offer legal expertise and digital monitoring to combat these increasingly sophisticated threats.
Reputation and Revenue at Risk Every fake sold under your name damages your credibility. Worse, unsatisfied customers may blame your brand for the poor quality. Brand protection services actively track down and remove counterfeit listings, preserving your market reputation and preventing long-term losses.
Legal Exposure and Compliance Risks Failing to act against counterfeiters can make your company vulnerable to lawsuits, especially in regulated sectors like healthcare and electronics. Professional protection services ensure you’re legally prepared to defend your brand.
Top Features to Expect from Effective Brand Protection Services
AI-Driven Monitoring Tools Using image recognition, keyword alerts, and geolocation filters, AI tools help scan digital platforms for infringing content. These tools ensure 24/7 surveillance across e-commerce, social media, and even dark web channels.
Fast Takedown and Enforcement Top providers like AiPlex Anti Piracy have direct relationships with marketplaces and platforms, enabling them to take down infringing content quickly. Speed is critical when a counterfeit listing can reach thousands in hours.
Localized Global Enforcement Because counterfeiting is a cross-border issue, a strong brand protection service offers multilingual support and connections with global law enforcement agencies.
Legal Expertise and Documentation Support From cease-and-desist letters to courtroom preparation, legal professionals in brand protection teams help companies navigate IP laws and take swift legal action against offenders.
Strategic Reporting and Trend Analysis Real-time dashboards and monthly analytics reveal where, how, and why your brand is targeted. This information empowers businesses to update distribution strategies and close gaps.
Who Suffers When Brand Protection Services Are Missing?
Businesses and Employees From shrinking profit margins to rising customer complaints, companies without brand protection often face higher operating costs and lower workforce morale.
Consumers and Public Safety Fake pharmaceuticals, cosmetics, or electronics pose real health risks. Without proactive removal strategies, customers are exposed to harmful products.
Governments and Tax Systems Counterfeit markets evade taxes and regulatory frameworks, causing billions in lost revenue and diverting resources from essential services.
Online Retailers and Marketplaces A high rate of counterfeit activity leads to a loss of consumer confidence. This impacts not only counterfeit brands but also legitimate sellers operating on these platforms.
Brand Partners and Investors Brand equity is vital in forming licensing agreements and attracting investment. Without protection, your brand becomes a liability instead of an asset.
What You Risk Without Investing in Brand Protection Services
Unchecked growth of counterfeit listings across platforms like eBay, Shopee, and Amazon
Legal inaction due to lack of documentation and digital evidence
Expensive damage control campaigns to rebuild public trust
Competitive disadvantage against brands with strong protection frameworks
Permanent loss of customer loyalty due to bad experiences with fake products
How AiPlex Anti Piracy Delivers Industry-Leading Brand Protection
AiPlex Anti Piracy is a pioneer in proactive brand protection. With 20+ years in digital enforcement, they offer end-to-end solutions for brands across industries.
Key Offerings:
Automated Monitoring: Round-the-clock scanning of global platforms.
Rapid Takedown: Priority handling with online retailers and legal bodies.
Cross-Border Enforcement: Collaboration with customs, domain registrars, and law firms worldwide.
Insightful Reporting: In-depth analytics to guide future product and legal strategies.
Scalable Solutions: Suitable for small businesses, enterprises, and everything in between.
Clients trust AiPlex for their transparency, technological edge, and consistent results. Discover more at aiplexantipiracy.com.
Conclusion: Secure Your Brand Before It’s Too Late
Brand Protection Services are essential, not optional. Counterfeiters operate faster than ever and will exploit any brand left unguarded. Don’t let years of investment, customer trust, and product innovation be undone by fakes.
With expert support from AiPlex Anti Piracy, you gain a comprehensive shield that protects your brand across all channels. Be proactive. Be protected. Act today to secure your brand’s future.
FAQs
What are Brand Protection Services? They detect, monitor, and remove unauthorized use of your brand assets.
Why are these services important now? Because online counterfeiting is growing rapidly and affects both revenue and customer trust.
Do small businesses need brand protection? Yes. Scalable plans are available for startups and SMEs.
How fast are counterfeits removed? With AiPlex, takedowns can happen in hours or days, depending on the platform.
Do these services include legal support? Yes. Many, including AiPlex, offer legal assistance and documentation.
Can these services help fight piracy? Absolutely. They protect movies, software, and digital content too.
How do I get started with AiPlex? Visit aiplexantipiracy.com for a free consultation.
Piracy is the ultimate nightmare for content creators. Piracy not only renders creative endeavours unviable but kills dreams and livelihoods.
AiPlex AI agents are here to fight back. These intelligent, self-learning systems can track, detect, and take down pirated content in real time, letting creators focus on what they do best—making awesome content.
This blog explores how customizable AI agents are revolutionizing content protection, practical ways to deploy them, and why they’re a must-have tool for today’s filmmakers, musicians, game developers, and digital storytellers.
What are AI Agents, and Why You Should Take Notice?
Autonomous, tireless, and incredibly efficient content protection agents. Using machine learning, computer vision, and predictive analytics, these agents work 24/7 to identify and combat content infringement.
How AI Agents Can Shield Your Content from Pirates
AI-driven anti-piracy solutions work across multiple layers of digital protection.
Here’s how they can be your best ally:
Round-the-Clock Content Monitoring
Imagine having an AI-powered detective scanning the web 24/7, tracking unauthorized copies of your work.
These intelligent agents crawl torrent sites, streaming platforms, social media, and pirate forums.
They use digital fingerprints, metadata analysis, and watermarking to recognize stolen content.
Decode disguised piracy listings and misleading file names with NLP (natural language processing).
Real-Time Video & Audio Recognition
Pirates are getting crafty, but AI is craftier. AI-powered content recognition tools can:
Instantly flag unauthorized live streams of concerts, sports events, and films.
Compare audio and video files to detect pirated versions—even if they’ve been tweaked.
Shut down illegal broadcasts on platforms like YouTube, Facebook, and Twitch in real time.
Automated Takedowns & Copyright Protection
Once piracy is spotted, AI doesn’t just sit there—it acts! These AI warriors:
File copyright claims and DMCA takedown notices automatically.
Report violations to hosting providers, search engines, and social media platforms.
Provide real-time alerts so creators can take quick legal action.
Predicting & Preventing Piracy Before It Happens
Wouldn’t it be amazing if you could predict where piracy would strike next?
AI makes it possible by:
Identifying high-risk regions and tracking piracy hotspots.
Analysing user behaviour to spot potential infringers.
Forecasting piracy trends and suggesting proactive countermeasures.
AI + Blockchain = Next-Level Security
Integrating AI with blockchain adds an extra layer of protection:
Blockchain creates an unchangeable record of content ownership.
AI scans blockchain transactions to detect unauthorized distributions.
This combo makes content verification stronger than ever.
Smarter Digital Rights Management (DRM)
AI-powered DRM helps creators control content access and prevent unauthorized sharing by:
Encrypting content and setting dynamic access controls.
Monitoring licensed content usage and detecting suspicious activities.
Cracking down on password-sharing and unauthorized logins.
Who Benefits from AI Anti-Piracy? (Hint: You Do!)
AI agents aren’t just for the big players. If you create content, you need protection.
Whoever you are in the content ecosystem, here is how you could benefit:
Filmmakers & Producers: Stop illegal downloads and plug revenue loss.
Musicians & Labels: Track and remove pirated tracks.
Game Developers: Prevent cracked versions of your game from circulating.
Authors & Publishers: Detect and delete any illegal copies.
Sports Broadcasters: Eliminate unauthorized live streaming of events.
The Future: A Smarter, Faster, and More Effective AI-Backed Antipiracy
AI in anti-piracy is evolving fast, and the future holds unlimited possibilities:
AI-powered deepfake detection to prevent morphed and masked content piracy.
Decentralized AI security networks to combat piracy at scale.
Collaboration between AI firms and law enforcement to track down major piracy hubs.
With AI, piracy won’t just be managed—it’ll be crushed.
Final Take: Stay Ahead of Pirates with AI
Content piracy isn’t going anywhere, but neither is AI.
Ready to safeguard your content? Take the next step and explore AI-driven anti-piracy solutions today!
From automated content monitoring to predictive analytics, AI is bringing great efficiencies to the content protection game.
AI-Powered Anti-Piracy
Automated Content Monitoring
AI-driven bots scan websites, social media, and peer-to-peer networks in real-time to detect unauthorized content distribution. The AI agents also help build an exhaustive database of prolific content pirates and track streaming services, software licensing violations, and illicit downloads, thus enabling swift enforcement actions.
Pattern Recognition
AI detects piracy trends by analysing metadata, user behaviour, and traffic spikes. This allows for proactive countermeasures, reducing unauthorized content distribution before it spreads widely.
Business Insights & Predictive Analytics
AI-driven analytics help businesses identify piracy hotspots, understand consumer motivations, and predict future threats. This enables strategic pricing models and more effective enforcement.
AI-Enhanced Watermarking & Deepfake Detection
AI improves watermarking techniques, making digital content traceable even when altered. Deep learning detects tampered watermarks, while AI helps identify AI-generated counterfeit content.
AI-Enabled Legal Enforcement
AI automates copyright violation detection, takedown requests, and evidence collection, improving the efficiency of legal enforcement efforts. Platforms like YouTube and Spotify already employ AI to flag unauthorized content.
Some Emerging Trends in AI and Anti-Piracy
Blockchain & AI Integration: AI monitors blockchain transactions to prevent unauthorized distributions.
Social Media Scraping: AI scans social media for piracy-related posts and initiates takedowns.
DRM: AI enhances digital rights management by analysing user behaviour and ensuring secure content access.
The Future of AI in Anti-Piracy
The future of AI-driven anti-piracy includes greater collaboration between AI firms and law enforcement, improved AI ethics frameworks, and expanded AI-powered copyright protection for independent creators. As piracy tactics evolve, AI remains a critical line of defence.
Protect your digital assets with AI-driven anti-piracy solutions. Learn more at Aiplex Anti-Piracy.
Piracy isn’t just an inconvenience—it’s a serious menace. From films and music to digital courses and software, online piracy costs content creators billions in lost revenues every year.
Given that the pirates are using the best digital arsenal available, traditional antipiracy methods do not really “make the cut”.
This is where AI-Powered Antipiracy Solutions come to the rescue; especially in identifying, tracking, and eliminating infringing content.
The True Cost of Piracy
Most brands underestimate the financial impact of piracy. The losses go much beyond direct revenue losses and include:
Brand Value Dilution: Piracy dilutes exclusivity, making premium content available for free.
Loss of Consumer Trust: Fake or tampered versions of products can damage a brand’s credibility.
Impacts Content Discoverability: Piracy sites outrank official sources, diverting traffic and customers.
Security Risks for Consumers: Pirated content often carries malware, endangering consumers and eroding brand goodwill.
AI-Powered Antipiracy: Going with the Times
AI brings a new level of precision and efficiency to the fight against piracy. Here’s how:
Smart Web Crawlers for Instant Detection
Traditional methods require manual searches, but AI-driven web crawlers continuously scan the internet, detecting infringing content in real-time across social media, streaming platforms, and illicit marketplaces.
AI-Based Image and Video Recognition
Infringers tweak content—cropping images, altering videos, or changing metadata—to evade detection. AI-powered fingerprinting analyses minute details, ensuring pirated versions are flagged regardless of modifications.
Pattern Identification and Predictive Enforcement
Instead of reacting to piracy, ML and AI systems analyse historical trends to anticipate where and how future leaks may occur. This allows brands to take pre-emptive action before content spreads.
Automation of Takedown Mechanisms
AI doesn’t just detect piracy; it acts on it instantly. Automated workflows generate and submit DMCA takedown requests within minutes, ensuring swift removal from search engines, hosting providers, and marketplaces. Our proprietary CMS tool sends upwards of a million such requests for over 350+ customers.
Why AiPlex Could be Your Antipiracy Partner
We offer:
Comprehensive Monitoring – AI-driven scanning of social media, search engines, and P2P networks.
Proactive Threat Intelligence – Predictive analysis to prevent leaks before they happen.
Scalability – Capability to monitor thousands of platforms and content pieces simultaneously.
Super Customization – Solutions customizable for different industries and content types.
Looking Ahead: AI’s Expanding Role in Content Protection
As piracy tactics evolve, AI is becoming even more sophisticated. Future advancements will include blockchain-based authentication, deepfake detection, and enhanced neural network models to combat piracy at scale.
Faster Takedowns, Stronger Protection! ? Discover how AI-driven antipiracy solutions can safeguard your content. Talk to an Expert Now! ? Contact Us”
Let’s take a stroll down memory lane. Back in the 2000s, if you wanted to pirate your favourite movie or music, it was a whole production. Pirates were like undercover agents, smuggling cameras into cinemas or enduring marathon TV schedules just to capture a show. Downloaders had to invest in storage, high-speed internet, and constantly worry about viruses.
But today, it’s a different story. Everything’s online, and piracy has become way too easy. Pirates now use advanced software to copy content or tap into confidential sources for backend files. With super-fast mobile internet, they’ve gone mobile, streaming pirated stuff on the fly. No more laptops or desktops are needed. It’s all about illegal online streaming now.
Let’s face it, piracy isn’t cool. It hurts creators and the industry. So, join us as we explore five eye‑opening truths about streaming video piracy.
Spoiler alert: there’s more to this story than meets the eye.
Primary Causes of Piracy:
Certainly, let’s delve into the primary causes of piracy, unravelling the motivations behind this widespread phenomenon:
The Love for Freebies: It’s no secret that people adore getting something for free. The allure of accessing premium content without opening your wallet is hard to resist.
High Costs of Legitimate Access: Legal streaming platforms often require multiple subscriptions for various shows or movies. This can become quite expensive, prompting some to turn to piracy as a cost-effective alternative.
Regional Availability: When a show or movie gains popularity in one part of the world but isn’t readily available elsewhere, the temptation to pirate it surges. Global connectivity fuels this desire for content that isn’t easily accessible in one’s own region.
Delayed Releases: Sometimes, international releases are staggered, leading to piracy. Fans eager to avoid spoilers may resort to pirated copies rather than waiting for an official release.
One-Time Viewing: Subscribing to a platform for a single show or event can feel impractical. This is especially true for live content like sports or one-time events.
Anti-Big Corporation Sentiment: For some, piracy is like a small act of resistance against giant production companies. They think these bigwigs make tons of cash from theatres and subscriptions, so a bit of piracy won’t dent their fortunes.
Peer Influence: When everyone around you is indulging in piracy, it’s easy to assume it’s the norm. Peer pressure and the normalization of piracy can play a significant role in people’s decisions to engage in it.
In essence, piracy isn’t driven by a single cause but rather a combination of factors, from cost considerations to convenience and a touch of rebellion. Understanding these drivers provides valuable insights into tackling this complex issue.
Truths about Streaming Video Piracy:
Illicit IPTV Networks Are the Real Deal
When you think of piracy, you might picture sketchy websites and social media antics. But the true piracy powerhouse is something else entirely – illicit IPTV networks.
These crafty networks mimic the look and feel of legitimate streaming services, offering a treasure trove of channels and premium content at a fraction of the cost.
According to a survey, there are nearly 30,000 pirate networks scattered worldwide. It’s a whole different ballgame.
Password Sharing
Sharing passwords for streaming giants like Netflix, Disney+, or Amazon Prime has practically become a global pastime.
Surprise, surprise – Netflix recently decided to make it even simpler for folks to share their credentials with friends beyond their household, although with a slight price bump.
The question is: will this move put an end to password sharing? Time will tell.
Pirates Aren’t Just Geeky Robin Hoods
Remember the cliché image of geeks in hoodies, thinking they’re modern-day Robin Hoods? Well, it’s time to shatter that stereotype.
Pirates are more like sharp-suited businesspeople, running a well-structured hierarchy. At the top, you’ve got the “godfathers,” and below them, a troop of resellers connecting directly with subscribers.
The equation is pretty straightforward: stolen content equals free content, and it’s turning in a tidy profit.
DRM Isn’t the Only Sheriff in Town
Digital Rights Management (DRM) has been the go-to guardian for years, but the rise of OTT services shook things up.
With the proliferation of unmanaged devices like smartphones and smart TVs, pirates have more opportunities to strike.
Launching a piracy service is as easy as ordering takeout, thanks to user-friendly tools. Pirates can even pose as legitimate apps and strip away DRM protections.
They employ CDNs to give multiple clients network access, sidestepping concurrency limits and grabbing all the necessary licenses and access tokens.
The end result? Illegal streams find their way to various piracy platforms, and someone else gets left with the CDN bill.
Tech Is the Pirate Buster, but Not the Only One
Piracy is a cybercrime, and pirates are tech-savvy criminals. So, naturally, tech is our ally in this battle.
Tech solutions like watermarking can help spot content leaks, monitoring illegal streams that disrupts pirate operations, and various tools combat password sharing.
However, remember that tech isn’t a magic wand – it’s just one piece of the puzzle.
The Takeaway:
It’s crystal clear that streaming video piracy is a massive problem that’s here to stay, with India alone losing a whopping 30% of annual revenue to this digital menace. Unfortunately, younger generations seem to accept it as the norm, posing a serious challenge.
To fight this tide, platforms are employing various tactics, from digital rights management to content watermarking. However, experts predict that more failures and mergers are on the horizon, which might only boost piracy further.
But here’s the twist: the real battle against piracy begins with public awareness, education, law enforcement, policy making, etc. The biggest enemy here is our own indifference. It’s time for a change. Wake up and smell the coffee, piracy is killing the entertainment industry and must be dealt with.
“Downloading dreams or stealing streams? The choice defines digital ethics.”
This article is for those of you whose channels were brought down because of YouTube’s Copyright strike and also those of whose channels are not yet… If you’re a YouTuber, you must be aware of YouTube’s Copyright Policy. Copyright strike is a nightmare for YouTubers.
YouTube’s Copyright Policy: Know in-depth
YouTube’s copyright policy is designed to address the issues of copyright infringement and to protect the rights of content creators. YouTube makes it clear that the use of unauthorized content is unacceptable.
Three strikes against the channel and it’s gone! –Content ID is YouTube’s automated, scalable system that enables copyright owners to identify YouTube videos that include content they own. YouTube only grants Content ID to copyright owners who meet specific criteria. A database of copyright ownership is set by the content owners. Three unheeded and un‑appealed copyright strikes and YouTube could permanently delete your channel.
What is AiPlex Software Pvt. Ltd.?
AiPlex Software Pvt. Ltd, is India’s 1st online anti-piracy company that helps content owners to protect content across all digital platforms, i.e., social media, search engines, mobile apps, streaming platforms, etc., serving 200+ corporate clients with customized content protection solutions for over 13 years.
Why Does AiPlex Send Copyright Notices to YouTube Users?
Because they are engaged by content owners to protect copyrighted content in the online space – as simple as that. Now, let’s dig deeper…
AiPlex is entrusted with the task of protecting content in the online space. On YouTube, it is authorized by content owners to act on their behalf and take action against any infringement.
AiPlex sends copyright notice If the YouTuber uses:
Copyrighted music in the background
Thumbnails containing copyrighted images, posters, etc.
A whole movie/episodes/dialogues/scenes
Movie Clips (whether it is 4 sec or 40 seconds, you can’t use someone’s content without their consent)
Misuse of fair use policy (giving credits doesn’t mean it’s okay to use authorized content)
While sending a copyright notice, AiPlex (or any company for that matter) is bound to comply with YouTube guidelines and policies and provide evidence to YouTube including details such as contact information, infringing URL, and copyright certificate.
Whenever AiPlex discovers that content is being misused (intentionally or unintentionally), it intervenes and notifies the user as well as YouTube of the violation. By doing so, AiPlex ensures that the legitimate rights of content creators are safeguarded.
What Can You Do to Resolve a Copyright Strike?
Delete the video immediately and inform the complainant.
Request the complainant to retract their copyright notice.
Wait for 90 days until the copyright strike expires. Don’t repeat the same mistake again!
File a counter-notification if you think your video is removed by mistake, and it comes under fair use policy.
Drop us a line if you need help in protecting your content across the online space.
There are more than 40 OTT platforms in India that offer original and exclusive content. At least 5 new OTT platforms are launched every month. Despite this wide availability, OTT Piracy in India continues to thrive. Why do users still turn to illegal sources when they have so many legal options?
Why OTT Piracy in India Happens: You Don’t Find What You Need
Take the case of Naveen, a middle-level executive. He subscribes to Amazon Prime and Sony Liv, yet many of his favorite films and TV shows are not available on either of these platforms.
These OTT platforms compete with each other by offering “exclusive content” and “original programming,” and that is exactly where the problem lies. It is not financially viable or practical to subscribe to all OTT platforms.
With this multitude of new entrants in the OTT space, content aggregation has become fragmented. It is impossible for any individual platform to provide enough choice to end consumers. The absence of a legal, unified platform leads many users to rely on pirated content—fueling OTT Piracy in India.
Pirates Provide a Unified Platform
However, pirates who run illegal streaming services aggregate content from multiple video streaming services into a single interface. Open-source video players and the same technology that OTT platforms use make this possible.
Pirated platforms make access easy, free, and centralized—something that legal OTT platforms have yet to match. This convenience is a driving factor in the growth of OTT Piracy in India.
What Can OTT Platforms Do to Stop OTT Piracy in India?
In addition to implementing a slew of security measures like DRM, watermarking, and fingerprinting, OTT platforms must go a step further. They need to enlist the services of companies that offer customized anti-piracy solutions tailored for OTT platforms.
India’s First Online Anti-Piracy Company Could Be That Choice
We at AiPlex are not only pioneers in providing anti-piracy solutions to Bollywood theatrical releases and the top OTT platforms in India, but we’ve also stood the test of time—protecting OTT content since as far back as 2010. All the big names in the OTT space bank on us.
We understand the piracy ecosystem like no one else and are able to disrupt piracy at a visceral level.
People typically discover unlicensed content through search engines and social media platforms. Through an SEO-optimized process of detecting, reporting, and removing infringing listings instantly, we create a clean SERP environment—reducing the scope of OTT Piracy in India significantly.
Our tie-up with payment gateways, our legal expertise, and our coordination with ISPs and enforcement agencies ensures that you make the most of your content portfolio and its monetization potential.
Drop us a line—we’ll show you how to protect your content effectively.
Right from the beginning of professional movie production, piracy has been there in different forms; be it bicycling (unauthorized extended shows in theatres) in the silent movie era, pirated CDs, camcorder recordings, or the current trend of restreaming of linear content.
But Does Digital Piracy Impact Sales?
This has been an eternal question that begs an answer. It depends on whom you ask and which side of the debate they stand on.
The Answer Could Be an Emphatic Yes-It Is Not That Simple Though!
There are statistical studies that say that piracy has no impact on sales.
On the other hand, there is a report that estimates that the Indian media and entertainment industry loses some 820,000 jobs and revenue equivalent to $4 billion each year to piracy and counterfeiting.
Factors That Might Help Us To Put The Debate to Rest
There are 2 interrelated factors that show up in almost all studies and reports on the impact of piracy on sales and they are the “displacement rate of piracy” and “audiences’ willingness to pay”
Displacement Rate: A study of the recent top box-office hits reveals that for every 10 movies watched illegally 4 fewer movies are watched legally, which means there is a displacement rate of 40%. These displacement rates translate to 5% less sales or revenue. Tidbit: Piracy competes more with theatre tickets than it does with downloads.
Audiences’ Unwillingness to Pay: A study also revealed that 4 out of 5 consumers were unwilling to pay the market rate for film and TV shows. If they could watch something for free, they would.
These 2 data points imply that piracy impacts sales either by displacing potential consumption or directing audiences to unlicensed free content for those unwilling to pay market prices.
The Third Dimension
The cultural aspect of piracy: The society at large doesn’t see viewing pirated content as something immoral or illegal. Societies increasingly condone piracy on different ideological grounds. An average consumer accessing pirated content with a simple Google search without any qualms or reservations about watching pirated content does really impact sales and revenues.
Piracy is no longer confined to tech-savvy users and the dark web. It is a digital product like any other and is impacting sales by billions of dollars.
What Should the Content Owners Do?
Piracy if not effectively dealt with could sound like a death knell for the media and entertainment industry.
Content owners should partner with a company that is at the forefront of fighting digital piracy in all its forms and has been successful at it; AiPlex is one such.
Just drop us a line and we will formulate a plan that is customized just for you.
Meh, So, what if I just downloaded one song off of the internet for free. That hurts nobody, no one needs to know. The diva makes millions of bucks anyway. A loss of few bucks just means peanuts to her!
Why should I spend my hard-earned cash on movie tickets? When I can access them from the comfort of my home with just a few clicks?
Online piracy is perceived as a victimless crime; something that absolutely hurts no one. This is quite obvious, a shallow argument. Online piracy is a crime. Pirating content is illegal because it results in a lost sale for the copyright owner be it movies, series, games, shows, videos, music, or books. It’s illegal because it deprives the content creator of his rightful dues for all the efforts that he/she and the team have put in.
FACTS & FIGURES:
Illegal streaming services account for more than 80% of global online piracy.
Online pirated videos receive 230 billion views in a year
Piracy websites received 130.5 billion visits in the year 2020
India ranks 4th amongst the top 10 countries with 5.6 billion visits for online piracy sites.
According to the estimates, the Indian film industry loses about Rs. 22,000 crores and 60,000 jobs in a year due to online piracy.
Book publishers incur a loss of Rs 400 crores every year.
20-25% of books sold in India are pirated.
How does online piracy occur?
Leakage of original content: In the case of music, series, or movies, an insider from the team who has access to original content would resort to leaking original content and sell it for a lesser price in the market.
Recording movies in theatres: Some people resort to recording the entire movie and sell them illegally. Although the sound quality and video quality are quite bad in a normal recording, it still gets sold in the market as it is watchable.
Stream recording: People also record live streams of certain movies through screen recording devices and sell them. With the help of software online, pirates use DVD and Blu-ray discs to record original content.
Why does online piracy occur?
One of the biggest reasons for online piracy is the inherent reluctance to pay and watch. People want everything for free, and websites like bit torrent, media max and traditional PFP applications only make it easier.
Some people resort to illegal downloading; simply because they cannot afford it due to financial troubles.
Other people pirate content to make a profit by reselling.
With the help of pirated content, hackers infect devices by spreading viruses and trojans.
A lot of people fail to understand that online piracy is theft which makes it illegal.
The outcome of online piracy
Companies involved in pirating illegal software are susceptible to infringements and copyright violations. The Indian constitution has a copyright act of 1957, under section 13, which protects all literary works, musical works, artistic works, dramatic works, sound recordings and cinematograph films. As per the cinematograph act of 2019, the government of India punishes individuals who resort to illegally recording movies without the written consent of producers. The penalty is a jail term of up to 3 years and a fine of Rs. 10 lakhs.
Apart from legal trouble, they also make themselves vulnerable to viruses and malware when they expose their networks and individual devices. The infected systems create an opportunity for hackers to install ransomware or malware. Downloading from torrent comes with its own risk because the ones who download are selling as well. A public IP address makes it easy to track.
How to stop online piracy
The only way to protect yourself from online piracy is to stop downloading content for free.
Avoid purchasing software from sellers who insist on making backup copies.
Ensure that the software products are authentic and consist of manuals, license, warranties and service policies.
Check for seals and holograms on CDs or DVDs you purchase.
Contact the experts
Aiplex prides itself in being India’s first antipiracy company with more than 12+ years of domain expertise. It has helped take down infringed content across various platforms, verify over a million URLs, detect fake websites and eradicate unlicensed content for over 200+ content owners.
In essence, piracy isn’t driven by a single cause but rather a combination of factors, from cost considerations to convenience and a touch of rebellion. Understanding these drivers provides valuable insights into tackling this complex issue.
