There are more than 40 OTT platforms in India that offer original and exclusive content. At least 5 new OTT platforms are launched every month. Despite this wide availability, OTT Piracy in India continues to thrive. Why do users still turn to illegal sources when they have so many legal options?
Why OTT Piracy in India Happens: You Don’t Find What You Need
Take the case of Naveen, a middle-level executive. He subscribes to Amazon Prime and Sony Liv, yet many of his favorite films and TV shows are not available on either of these platforms.
These OTT platforms compete with each other by offering “exclusive content” and “original programming,” and that is exactly where the problem lies. It is not financially viable or practical to subscribe to all OTT platforms.
With this multitude of new entrants in the OTT space, content aggregation has become fragmented. It is impossible for any individual platform to provide enough choice to end consumers. The absence of a legal, unified platform leads many users to rely on pirated content—fueling OTT Piracy in India.
Pirates Provide a Unified Platform
However, pirates who run illegal streaming services aggregate content from multiple video streaming services into a single interface. Open-source video players and the same technology that OTT platforms use make this possible.
Pirated platforms make access easy, free, and centralized—something that legal OTT platforms have yet to match. This convenience is a driving factor in the growth of OTT Piracy in India.
What Can OTT Platforms Do to Stop OTT Piracy in India?
In addition to implementing a slew of security measures like DRM, watermarking, and fingerprinting, OTT platforms must go a step further. They need to enlist the services of companies that offer customized anti-piracy solutions tailored for OTT platforms.
India’s First Online Anti-Piracy Company Could Be That Choice
We at AiPlex are not only pioneers in providing anti-piracy solutions to Bollywood theatrical releases and the top OTT platforms in India, but we’ve also stood the test of time—protecting OTT content since as far back as 2010. All the big names in the OTT space bank on us.
We understand the piracy ecosystem like no one else and are able to disrupt piracy at a visceral level.
People typically discover unlicensed content through search engines and social media platforms. Through an SEO-optimized process of detecting, reporting, and removing infringing listings instantly, we create a clean SERP environment—reducing the scope of OTT Piracy in India significantly.
Our tie-up with payment gateways, our legal expertise, and our coordination with ISPs and enforcement agencies ensures that you make the most of your content portfolio and its monetization potential.
Drop us a line—we’ll show you how to protect your content effectively.
